IAB:
“NEW YORK, NY (September 25, 2006) – Today, during the MIXX Conference and Expo, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet Advertising Revenues covering Q2 and the first six months of 2006. Internet advertising revenues (U.S.) for the first six months of 2006 were approximately $7.9 billion, a new record and a 37% increase over the first half of 2005. Internet advertising revenue totaled nearly $4.1billion for the second quarter of 2006, exceeding the $4 billion mark, representing a 36% increase over same period 2005. Q2 2006 revenues represent a 5.5% increase over Q1 2006.”
Rohit Aggarwal
Michael Arrington of TechCrunch:
“TechMeme is focused on technology news. It, along with sister sites Memeorandum (politics), WeSmirch (celebrity gossip) and BallBug (baseball news), is one of the more important technical innovations that has come out of the new web.
Tonight Gabe Rivera, the founder of TechMeme, just invented something else - advertisements delivered via RSS. NOT advertisements embedded withing RSS feeds, but actually using RSS as the delivery mechanism.
Advertisers send the ad to Techmeme via RSS (typically this would come from a blog, but any content would work). If the advertiser wants to change the ad, they simply change the RSS content.”
Jeff Jarvis of BuzzMachine:
“Gabe is charging $4,500, $3,500, and $3,000 respectively for the three month-long spots (I’ll save you the cipherin’… that’s $132,000 per year). For the advertiser, that works out to a $5-8 CPM, which is good. I’m not sure there’s much difference in the first versus third position. And I think there is an opportunity to put more advertisers in the box (cookie me and show me different advertisers’ blog posts on different visits). But I think this works“
Rohit Aggarwal
Rafe Neeleman writes on CNet:
“The “important” social network I mentioned in my post about Piczo is launching at DemoFall on Tuesday, and going into limited beta tonight. It’s called Wallop.
Wallop is different from other social networks in two important ways. First, it’s all based on Flash (another reason it could never be a Microsoft product). That is both a blessing and a curse. Like Flash-based desktop suites DesktopTwo and Glide Effortless, it’s beautiful.
The other big difference is the business model behind Wallop: If you can program in Flash or ActionScript, you can create widgets, or “mods,” and sell them to other users; Wallop takes a cut of these transactions. For example, if somebody has a gizmo that automatically displays airfares to your hometown, you can’t just pop it onto your Wallop page without buying it. You also can’t use the growing library of HTML-based widgets like you can on a typical social net such as MySpace.”
Michael Arrington of Techcrunch says:
“Wallop is a Flash based social network that will compete with Myspace, Facebook and others that I mentioned in a post yesterday. It includes free unlimited storage for people to upload photos, videos and music.
Unlike the other social networks, Wallop CEO Karl Jacob says he has no plans to ever put advertising on the site. It just lessens the user experience, he says. Instead, Wallop wants a piece of the $3 trillion per year U.S. market for self expression items (clothes, furniture, beauty supplies, etc.). As sites like Cyworld have shown, people are willing to spend money for online expression items, too (Cyworld brings in a reported $300,000 per day in microtransactions to its users).”
Rohit Aggarwal
Dan Farber on Zdnet covers the story:
“BuzzLogic hopes to solve one of the riddles of the Web–who is influential within the millions of conversations taking place in social Web, especially blogs….
It indexes 7,300 mainstream media sources, social media sites and corporate site as a basis for its applying its algorithms, said Robert Schettino, BuzzLogic chief marketer. BuzzLogic has a “reach” calculation, which shows how many sites a blog relevantly reaches on a specific subject. “By calculating influence on the fly and who merits attention, advertising support can be directed at any given moment based on relative influence,” Schettino said. “It’s also a way for bloggers to monetize their content.”
BuzzLogic an influencer is defined as a “post or publisher generating a significant volume of relevant inbound links and comments about a particular topic or conversation, within a specific timeframe.”"
Rohit Aggarwal
Eggnetwork was launched few days back.
The service they provide is: “The Eggnetwork was created to connect advertisers with the top social networks and vertical communities and delivers on four critical promises. Users first: give viewers a choice about which ads they want to watch. Reach: advertisers should reach the largest social networks with a single call. Targeting & accountability: leverage profile data to target video ads in powerful new ways. Safety: make user content safe for advertisers. Have real people review each video.”
Rohit Aggarwal
