Recently Comscore releases the following statistics:
“Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively. Meanwhile, Xanga.com has a younger user profile, with 20 percent of its users in the 12-17 age range, about twice as high as that age segment’s representation within the total Internet audience. Not surprisingly, Facebook.com, which began as a social networking site for college students, also draws a younger audience. More than one-third (34 percent) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population.”
I wonder how accurate are their results? Their methodology for reaching the above results is:
“This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes.”
via Techmeme
Rohit Aggarwal
I completely agree with Daniel Gross of Slate. Social Networks are overvalued and companies may loose big money in the process; however, the fall would be less severe than that during dot-com bubble time.
Here are few interesting stats from the same article:
“The “social-networking” gold rush continues. Last year, MySpace was acquired by News Corp. for $580 million in cash. Now the other big social-networking sites are the subject of rumors, deals, and transactions. Yahoo! was interested in acquiring Facebook for $1 billion, but the company’s youthful founders are holding out for more. Warner Music earlier this month cut a revenue-sharing deal with YouTube. In August, Google and MySpace struck a $900-million agreement for Google to sell ads on MySpace.”
Rohit Aggarwal
IAB:
“NEW YORK, NY (September 25, 2006) – Today, during the MIXX Conference and Expo, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet Advertising Revenues covering Q2 and the first six months of 2006. Internet advertising revenues (U.S.) for the first six months of 2006 were approximately $7.9 billion, a new record and a 37% increase over the first half of 2005. Internet advertising revenue totaled nearly $4.1billion for the second quarter of 2006, exceeding the $4 billion mark, representing a 36% increase over same period 2005. Q2 2006 revenues represent a 5.5% increase over Q1 2006.”
Rohit Aggarwal
This is a success story of a software firm, Axosoft, that sold $1.3 million worth of software in 3 days. Their entire marketing effort was centered around a post put by an “edge case” blogger. You got it right- Mr. Scoble of Microsoft.
Hats off to you!
Rohit Aggarwal
Mr. Dave Johnson of Sun points to a survey which says:
“Of the employees polled who work for a company with a blogging policy:
- 62% say the policy prohibits posting any employer-related information
- 60% say the policy discourages employees from criticizing or making negative comments against the employer
- 58% say the regulations deal with all blogging regardless of content.“
Thanks to him, because these are very relevant stats for my research paper.
Rohit Aggarwal
Mr. Tim Bray of Sun discusses about the growth of blogs.
http://www.tbray.org/ongoing/When/200x/2006/02/09/Sifry-Numbers
Unbelievable growth!
by Rohit Aggarwal
