This is a post from my most admired blogger, Mr. Robert Scoble of Microsoft.
“…Some other things. There’s another reason for an evangelist never to tell a lie. Credibility. Who will listen to an evangelist who tells you something that you already know isn’t true. If, for instance, I told you that the iPod isn’t cool, wouldn’t you stop listening to me? So, when I have something that is worthy of your attention (say a new Xbox, or a new phone) will you have unsubscribed and written me off as a religious jerk?….”