Ms. Heatherleigh of Microsft has a very interesting post on importance of Metrics and ROI of blogging.
I like the following part-“Let’s say that I post something not directly related to marketing jobs at Microsoft (which we know I do often). This may draw more eyeballs than posting about a marketing job here. It also may get someone to subscribe to my blog and that person might read some of my posts about marketing jobs at Microsoft and start to think about working at Microsoft, might decide to apply to Microsoft, might get hired down the road.”
International Journal of Information Technology and Management (IJITM) have a special issue on “Organisational Blogs: Opportunities and Challenges”.
Few days back Mr. Peter posted a comment on my blog about some discouraging statistics on blogging. Those figures were not the kind to support the hype of blogs. Well, I will like to stress that numbers are important but I will say that the type of people who are reading your blog is even more. Ms. Heatherleigh makes this very clear in her above post.