Rohit Aggarwal

March 3, 2006

Blogging seems to be everywhere

Filed under: Blogs — Rohit Aggarwal @ 11:10 pm

Ms. Heatherleigh of Microsft has a very interesting post on importance of Metrics and ROI of blogging.

I like the following part-“Let’s say that I post something not directly related to marketing jobs at Microsoft (which we know I do often). This may draw more eyeballs than posting about a marketing job here. It also may get someone to subscribe to my blog and that person might read some of my posts about marketing jobs at Microsoft and start to think about working at Microsoft, might decide to apply to Microsoft, might get hired down the road.

International Journal of Information Technology and Management (IJITM) have a special issue on “Organisational Blogs: Opportunities and Challenges”.

Few days back Mr. Peter posted a comment on my blog about some discouraging statistics on blogging. Those figures were not the kind to support the hype of blogs. Well, I will like to stress that numbers are important but I will say that the type of people who are reading your blog is even more. Ms. Heatherleigh makes this very clear in her above post.

Rohit Aggarwal

Advertisements

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: