Rohit Aggarwal

September 26, 2006

Tehmeme’s new advertising model

Filed under: Reference,Social Networking — Rohit Aggarwal @ 5:52 pm

Michael Arrington of TechCrunch:

TechMeme is focused on technology news. It, along with sister sites Memeorandum (politics), WeSmirch (celebrity gossip) and BallBug (baseball news), is one of the more important technical innovations that has come out of the new web.

Tonight Gabe Rivera, the founder of TechMeme, just invented something else – advertisements delivered via RSS. NOT advertisements embedded withing RSS feeds, but actually using RSS as the delivery mechanism.

Advertisers send the ad to Techmeme via RSS (typically this would come from a blog, but any content would work). If the advertiser wants to change the ad, they simply change the RSS content.”

Jeff Jarvis of BuzzMachine:

Gabe is charging $4,500, $3,500, and $3,000 respectively for the three month-long spots (I’ll save you the cipherin’… that’s $132,000 per year). For the advertiser, that works out to a $5-8 CPM, which is good. I’m not sure there’s much difference in the first versus third position. And I think there is an opportunity to put more advertisers in the box (cookie me and show me different advertisers’ blog posts on different visits). But I think this works

Rohit Aggarwal

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