Rohit Aggarwal

September 26, 2006

Wallop – social network

Filed under: Interesting — Rohit Aggarwal @ 5:46 pm

Rafe Neeleman writes on CNet:

The “important” social network I mentioned in my post about Piczo is launching at DemoFall on Tuesday, and going into limited beta tonight. It’s called Wallop.

Wallop is different from other social networks in two important ways. First, it’s all based on Flash (another reason it could never be a Microsoft product). That is both a blessing and a curse. Like Flash-based desktop suites DesktopTwo and Glide Effortless, it’s beautiful.

The other big difference is the business model behind Wallop: If you can program in Flash or ActionScript, you can create widgets, or “mods,” and sell them to other users; Wallop takes a cut of these transactions. For example, if somebody has a gizmo that automatically displays airfares to your hometown, you can’t just pop it onto your Wallop page without buying it. You also can’t use the growing library of HTML-based widgets like you can on a typical social net such as MySpace.”

Michael Arrington of Techcrunch says:

Wallop is a Flash based social network that will compete with Myspace, Facebook and others that I mentioned in a post yesterday. It includes free unlimited storage for people to upload photos, videos and music.

Unlike the other social networks, Wallop CEO Karl Jacob says he has no plans to ever put advertising on the site. It just lessens the user experience, he says. Instead, Wallop wants a piece of the $3 trillion per year U.S. market for self expression items (clothes, furniture, beauty supplies, etc.). As sites like Cyworld have shown, people are willing to spend money for online expression items, too (Cyworld brings in a reported $300,000 per day in microtransactions to its users).”

Rohit Aggarwal

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