Rohit Aggarwal

September 26, 2006

Who is influential in social media- BuzzLogic

Filed under: Social Networking — Rohit Aggarwal @ 5:36 pm

Dan Farber on Zdnet covers the story:

BuzzLogic hopes to solve one of the riddles of the Web–who is influential within the millions of conversations taking place in social Web, especially blogs….

It indexes 7,300 mainstream media sources, social media sites and corporate site as a basis for its applying its algorithms, said Robert Schettino, BuzzLogic chief marketer.  BuzzLogic has a “reach” calculation, which shows how many sites a blog relevantly reaches on a specific subject. “By calculating influence on the fly and who merits attention, advertising support can be directed at any given moment based on relative influence,” Schettino said. “It’s also a way for bloggers to monetize their content.” 

BuzzLogic an influencer is defined as a “post or publisher generating a significant volume of relevant inbound links and comments about a particular topic or conversation, within a specific timeframe.””

Rohit Aggarwal


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