Rohit Aggarwal

October 10, 2006

Google & Sony BMG Music

Filed under: Interesting — Rohit Aggarwal @ 5:28 pm

Google has signed an agreement with Sony BMG Music Entertainment. This agreement allows Google to provide access of Sony’s music videos to users. Following is the monetizing part of the business model:

” Monetizing through Ad-Supported Content
SONY BMG MUSIC ENTERTAINMENT will be able to monetize its music video content online by leveraging Google’s extensive advertiser network of hundreds of thousands of advertisers. SONY BMG MUSIC ENTERTAINMENT’s expansive music video catalog will be sponsored by Google advertisers making it free to all users. The advertising revenue generated will be shared by SONY BMG MUSIC ENTERTAINMENT and Google.”

via Techmeme

Rohit Aggarwal

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