Rohit Aggarwal

November 7, 2007

My paper got cited

Filed under: Econometrics,Research — Rohit Aggarwal @ 4:12 pm

Conde Nast Portfolio cited (Blogonomics: The upside of transparency) my study and I came to know this through my University news site. Portfolio.com is a nice blog and it has decent ranking of 13000 something on Alexa.This paper is doing well in the publication aspect. It got accepted in WITS’06 and received funding from NET Institute. It received “Revise and resubmit” from MIS Quarterly and the comments are positive and doable. My advisors are very positive about the comments and about the paper’s chances to finally get published. BTW, you can find my paper here. Following is the abstract of the paper:Weblogs or blogs have recently received a lot of attention, especially in the business community, with a number of firms encouraging their employees to publish blogs to reach out and connect to a wider audience. It is beginning to be recognized that employee blogs can cast a firm in either a positive or a negative light, thereby enhancing or harming the firm’s reputation. Paradoxically, under certain conditions negative postings by employees can actually help the overall reputation of the firm. The rationale for this is that negative posts raise the credibility of an employee blog and attract more readers, who then will also be exposed to the positive posts on the blog. Drawing from the literature on customer advocacy and the stage model theory of information processing in cognitive psychology, we develop a model to decipher the relationship between the extent of negative posts and the overall positive Word of Mouth (WOM) generated by the employee blogs for the firm. An empirical model is developed to account for the inherent non-linearities, endogeneity and unobserved heterogeneity concerns, and potential alternative specifications. Our results suggest that negative posts act as a catalyst to increase the readership of an employee blog, with readership increasing exponentially in the initial stages and then stabilizing. The empirical findings are used to generate an analytical framework that firms can use to formulate employee blogging policies. We illustrate the application of the framework using blogging data from Sun Microsystems.

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